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Thayers Natural Remedies Expands into Walmart

Launches exclusive new sizes of its skincare products as well as existing products.

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By: Charlie Sternberg

Associate Editor

Thayers Natural Remedies, which was acquired by L’Oréal in 2020, has expanded into Walmart, with distribution in more than 3,500 stores nationwide.
 
Known for its heritage skincare products, Thayers is launching exclusive new sizes of its Certified Organic Witch Hazel Facial Toners (8.5 oz) and Facial Mists (4 oz) at the retailer, in addition to offering existing (12 oz) sizes of the brand’s Blemish Clearing Collection and select (3 oz) travel size Facial Toners and Mists.
 
In conjunction with the brand’s debut at Walmart, Thayers will also launch a dedicated campaign called #RedCapSnap in collaboration with 20 TikTok creators, leaning into trends such as custom sound and social commerce.
 
“With a legacy of creating trusted quality skincare products for 175 years, we are thrilled to continue to cultivate the brand love for Thayers with our expansion into Walmart. This launch allows us to share Thayers’ beloved skincare products with more beauty enthusiasts in the most convenient way possible, showcasing the importance of a skincare routine rooted in effective formulas and science, as featured in our curated assortment of Facial Toners, Facial Mists and more,” said Erica Culpepper, general manager of Thayers Natural Remedies.
 
Thayers products are now available to shop in select Walmart stores and online.

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